Forum Akademisi dan Dosen Peneliti (FAST)
Developing University Students’ Critical Thinking through the Depopulation Phenomenon in Kōfu Town_A Pedagogical Study of Nihonjijō
Japan's rural depopulation has emerged as a critical socio demographic issue closely intertwined with population aging and sustained urban migration, and within Nihonjijo education it provides an authentic and socially grounded context for cultivating students' critical engagement with contemporary Japanese society, enabling to move beyond descriptive cultural knowledge toward higher-order thinking. This study investigate how undergraduate students apply Paul and Elder's critical Thinking framework when engaging with the depopulation case of Kofu Town, Tottori, Prefecture. Data comprised thirty Indonesian language essays (approximately 400 -500 words each) produced by students enrolled in a Nihonjijo Course at UNIKOM Bandung. Using qualitative content analysis, essays were classified into six cognitive stages. Knowledge, comprehension, application, analysis, synthesis, and action. The findings show that students reached the action stage, higher-level responses were characterised by contextual interpretation of datam integration of multiple information sources, and comparative reflection linking Japan's condition with parallel challenges in Indonesia. Overall, the results suggest that Nihonjijo learning can function as a pedagogixal space for developing socio-cultural awareness and reflective reasoning rather than merely transmitting factual content, and the study therefore recommends the explicit embedding of critical thinking frameworks in course design, the use of inquiry-based learning activities, and assesment practices oriented toward analytical and reflective outputs; future research should explore the longitudinal effects of sustained critical thinking instruction across multiple Nihonjijo courses,
Copyright (c) 2026 Jeni Putra, Susi Widianti, Novia Hayati (Author) https://creativecommons.org/licenses/by/4.0
Representation of Cultural Awareness in EFL Textbooks in Indonesian Secondary Schools: A Descriptive Qualitative Study
This study aims to examine how cultural awareness is represented in Indonesian secondary school EFL textbooks. Cultural awareness forms essential component of intercultural communicative competence, and textbooks serve as primary sources shaping learners’ exposure to cultural perspectives. Depth and orientation of such representation require systematic investigation. The study employs descriptive qualitative design using qualitative content analysis. Corpus consists of three nationally aligned secondary school EFL textbooks at grade seven, eight, and nine levels. Unit of analysis includes reading texts, dialogues, visual images, and learning activities. Cultural awareness is analyzed through five categories: self-cultural awareness, awareness of other cultures, critical cultural reflection, cultural values and norms, and representational bias. Data are coded and examined to identify forms and structural patterns of representation. Findings show that cultural awareness is constructed mainly through descriptive presentation of local identity and selective exposure to foreign contexts. Narrative texts and visuals emphasize shared practices and socially endorsed norms. Foreign cultures appear predominantly through English speaking references with limited regional diversity. Reflective tasks are present but remain peripheral and largely restricted to surface comparison. Cultural awareness functions primarily as structured knowledge embedded in language themes rather than as sustained intercultural inquiry. Representational framing and pedagogical sequencing shape depth of engagement. Inclusion of cultural content alone does not ensure critical intercultural development.
Copyright (c) 2026 Mar’atus Sholihah (Author) https://creativecommons.org/licenses/by/4.0
Misinterpretation of Arabic Music as Salawat: A Study of Cultural Representation in Indonesian Music
This study aims to examine how cultural representation and digital media practices shape the reinterpretation of non-religious Arabic music as salawat in Indonesian society. In this context, Arabic cultural elements are often strongly associated with Islamic identity, leading to the perception that Arabic-language music is inherently religious. This phenomenon reflects the dynamic nature of meaning construction within cultural and media environments. This study employs a qualitative approach within cultural and media studies, using a case study design. Data consist of six non-religious Arabic songs and 60–90 related digital media contents from TikTok and YouTube collected between 2023 and 2025. Data are gathered through ethnographic observation and analyzed using qualitative content analysis and semiotic analysis, guided by representation theory and the encoding/decoding model. The findings show that reinterpretation is a structured process. Cultural representation establishes a dominant code linking Arabic culture with Islam. Musical elements and visual imagery reinforce religious associations, while digital media practices frame and amplify these meanings. Audience interpretation further consolidates the reinterpretation. The study concludes that musical meaning is socially constructed through cultural symbols, media practices, and audience interpretation, highlighting the role of digital media in shaping contemporary religiosity
Copyright (c) 2026 Nikmatus Sa’diyah (Author) https://creativecommons.org/licenses/by/4.0
Fading Cultural Identity among High School Students: An Analysis of Low "Adiluhung" Cultural Literacy in Indonesia
This study aims to examine how low levels of adiluhung cultural literacy and ineffective cultural mediation contribute to the fading of cultural identity among Indonesian high school students. Against the backdrop of increasing globalization, adiluhung culture representing noble national values continues to be formally present in educational settings, yet its role in shaping students’ identity remains questionable. Employing a qualitative descriptive-analytical design, the study involved purposively selected senior high school students. Data were collected through in-depth interviews, open-ended questionnaires, and document analysis, and were analyzed using an interactive model supported by technique and source triangulation. The findings indicate that students’ adiluhung cultural literacy is largely fragile, characterized by surface-level recognition of cultural symbols without interpretive understanding or value internalization. Cultural exposure in schools tends to be limited, episodic, and predominantly formalistic, offering minimal opportunities for sustained or experiential engagement. Consequently, students demonstrate identity ambivalence: while cognitively acknowledging the importance of national culture, they orient their self-expression toward global cultural forms perceived as more relevant to contemporary life. The discussion shows that this condition reflects a failure of cultural mediation, in which cultural knowledge exists but does not function as a meaningful resource for cultural identity formation. This study concludes that the weakening of students’ cultural identity is driven less by cultural loss than by inadequate mediation between cultural exposure, cultural literacy, and lived experience. Strengthening cultural identity therefore requires interpretive and experiential cultural education that enables adiluhung culture to operate as a living source of meaning within globalized educational contexts.
Copyright (c) 2026 Shinta Nuriyatil Hifdiyah (Author) https://creativecommons.org/licenses/by/4.0
Cultural Awareness of Indonesia in the Eyes of the World: An Analysis of “That Evan Guy” Vloggers’ Perception of Indonesia’s Cultural Strength and Modernity
This study examines how Indonesian culture and modernity are discursively constructed in global digital space through the YouTube travel narrative of a foreign vlogger, That Evan Guy. The study departs from the observation that external digital representations of Indonesia often diverge from dominant domestic narratives, particularly regarding infrastructure quality, cleanliness, and cultural coexistence with modernity. These differences indicate a form of perceptual discordance that warrants critical examination at the level of discourse rather than opinion. Employing a qualitative approach grounded in Critical Discourse Analysis, the study analyzes selected excerpts from a verbatim transcript of a YouTube video documenting railway stations and high-speed train services in Indonesia. Data were collected through documentation, transcription, and non-participant content observation, then analyzed using thematic coding and discourse analytical procedures to identify evaluative framing, positioning, comparison, presupposition, and omission within the narrative. The findings show that Indonesian modernity is constructed through systematically positive evaluative language, emphasis on accessibility and ordinariness, and contrastive comparison with Western contexts. Cleanliness and infrastructure quality function as key discursive signifiers that challenge dominant global stereotypes associated with developing countries. The analysis further reveals that perceptual discordance emerges not from factual disagreement, but from competing discursive regimes that assign value and legitimacy differently to culture and development. The study concludes that foreign vlogger narratives operate as influential discursive sites where national culture and modernity are symbolically negotiated outside institutional frameworks.
Copyright (c) 2026 Ika Firdausi Aini Mahmuliana (Author) https://creativecommons.org/licenses/by/4.0
Individualism in Everyday Communication among University Students: A Qualitative Study of Self-Expression and Social Interaction
This study investigates how individualism is enacted in the everyday communication of university students, examining self-expression, autonomy, and social interaction within both face-to-face and digital contexts. While prior research has predominantly treated individualism as a stable cultural or psychological trait, this study reconceptualizes it as a dynamic, interactionally accomplished, and contextually negotiated phenomenon. Employing a qualitative interpretive design, data were collected through semi-structured interviews, focused participant observations, and digital communication artifacts from fifteen purposively sampled undergraduate students. Data were analyzed using an iterative thematic approach informed by practice-based and power-sensitive perspectives, ensuring credibility through method triangulation, member reflection, and reflexive memoing. Findings reveal that students strategically deploy autonomy, assertiveness, and self-expression, modulating their communicative behavior according to relational considerations, institutional norms, and digital affordances. Individualism is neither absolute nor unbounded; rather, it is hybrid and relationally regulated, coexisting with concern for social harmony. Digital platforms extend opportunities for self-expression, yet visibility and audience awareness impose new constraints, illustrating that individualistic communication is always situated and mediated. The study contributes theoretically by advancing a practice-centered framework of individualism that foregrounds interactional accomplishment, contextual contingency, and structural constraint. Practically, it highlights the need for higher education institutions to recognize diverse forms of student engagement, including reflective silence, selective participation, and digitally mediated expression, as legitimate modes of agency. By reframing individualism as a communicative practice, this study provides both a robust theoretical lens and actionable insights for fostering balanced and contextually aware communication in higher education settings.
Copyright (c) 2026 Ilmi Amaliyah (Author) https://creativecommons.org/licenses/by/4.0
From Stereotypes to Understanding: A Phenomenological Study of Javanese Students’ Perceptions of Madurese Peers in Islamic Boarding Schools
This study aims to examine Javanese students’ lived experiences in interpreting intercultural interactions with Madurese peers in Islamic boarding schools. A qualitative phenomenological approach was employed to capture the subjective meanings of these experiences. Data were collected through in-depth interviews with two purposively selected Javanese students who engaged in daily interactions with Madurese peers. The data were analyzed using thematic analysis through phenomenological reduction. The findings indicate that participants initially held media-driven stereotypes portraying Madurese students as aggressive and emotionally expressive. However, sustained interaction within the pesantren context led to a gradual shift in perception, with Madurese peers being understood as calm and approachable. Differences in vocal intonation, which initially caused misunderstanding, were later interpreted as culturally shaped communication styles rather than indicators of negative intent. This study underscores that intercultural understanding is constructed through continuous lived experience and plays a crucial role in reducing stereotypes in multicultural educational settings.
Copyright (c) 2026 Tri Kurnia Wati, Setyo Utami (Author) https://creativecommons.org/licenses/by/4.0
Critical Education Analysis Based on Creative Minority: Case Study at the Sekolah Pemikiran Islam PK IMM FAI UMY
This study examines the critical education based on creative minority implemented by the School of Islamic Thought (SILAM), an alternative education program run by the Muhammadiyah Student Association (Ikatan Mahasiswa Muhammadiyah) student organization, Faculty of Islamic Studies, Muhammadiyah University of Yogyakarta. It examines its history, processes, and dynamics during 2020–2022, its role in students' intellectual development, and supporting and inhibiting factors in its implementation. This study employed a qualitative research design and a case study approach. Interviews were conducted with the founder or initiator of SILAM, the Chairperson of the 2020, 2021, and 2023 Activities, and two participants in each implementation year (one male and one female). Indirect observation and documentation were also conducted for data collection. The results of this study indicate that SILAM aims to provide a forum for students to strengthen their knowledge of philosophy, sociology, and Islamic thought. They have a Standard Operating Procedure (SOP) to regulate the implementation of SILAM. The majority of SILAM alumni feel the school has positively influenced their cognitive and social development. Several inhibiting and supporting factors influence SILAM's effectiveness each year.
Copyright (c) 2026 Ramadhanur Putra (Author) https://creativecommons.org/licenses/by/4.0
The Role of Male and Female Nurse Shift Divisions in Prevention Allegations Abuse In the Emergency Room
The Intensive Care Unit (SICU) is a vital part of the healthcare system, requiring intensive interaction between medical personnel and critically ill patients. This situation poses a potential risk of abuse of authority, including allegations of sexual harassment. One preventative measure that hospital management can take is through fair and strategic gender-based nurse shift allocation. This study aims to analyze the effect of gender-based shift allocation for male and female nurses in preventing allegations of harassment in the SICU, identify factors contributing to the risk of harassment, and assess the potential for legal violations that may arise from such actions. This study used a qualitative approach with normative juridical methods and was supported by empirical data from literature studies and media reports. The analysis results indicate that gender-balanced shift distribution can create a safer work environment and reduce the likelihood of harassment. Furthermore, factors such as minimal supervision, lack of professional ethics training, and weak victim protection also increase the potential for such incidents. From a legal perspective, harassment by healthcare workers violates the Criminal Code, the Health Law, and the nursing professional code of ethics. Therefore, proportional gender-based shift allocation can be a strategic step in preventing legal violations in the healthcare sector.
Copyright (c) 2025 Evani Christiani, Karisma Sekar Ainun Minarti, Lytania Kusumaningtyas, Rheiny Desvia Putri (Author) https://creativecommons.org/licenses/by/4.0
When Communication Fails: Understanding Interpersonal Dynamics in the Medkom Division of HIMAKOM UAD
Effective interpersonal communication is essential to the functioning of student-led organizations, which depend on voluntary participation and strong internal cohesion. This study examines how communication failures influence interpersonal dynamics within the Media and Communication Division (Medkom) of HIMAKOM UAD, a unit responsible for managing the organization’s public communication and social media presence. Despite its strategic role, Medkom experienced sustained communication breakdowns that disrupted collaboration and weakened member relationships. Using a descriptive qualitative approach supported by organizational ethnography, the research draws on complete participant observations and in-depth interviews with eight informants, including division members, HRD representatives, and HIMAKOM leadership. Findings show that communication failure in Medkom stemmed from three interrelated factors: the absence of early team bonding and shared expectations, limited leadership involvement in facilitating interaction, and misaligned perceptions of responsibility. These issues generated mistrust, interpersonal tension, and emotional withdrawal, preventing the division from developing effective group processes. As a result, productivity declined, content output became inconsistent, and member motivation weakened. The study underscores the need for intentional team-building, empathetic leadership communication, and ongoing conflict management in student organizations. It provides practical insights for strengthening interpersonal communication and enhancing organizational performance within Medkom and comparable student-based divisions.
Copyright (c) 2025 Nur Asfia, Iman Sumarlan (Author) https://creativecommons.org/licenses/by/4.0
Constructing Moral Legitimacy through Empathic and Inferential Strategies in Political Discourse toward a Cognitive–Pragmatic Model of Diplomatic Persuasion
This study investigates President Prabowo Subianto’s 2025 address to the United Nations General Assembly through the integrated framework of Cognitive Pragmatics and Relevance Theory. It explores how persuasion in diplomatic discourse operates as a distributed cognitive process rather than a mere rhetorical performance. The analysis combines qualitative pragmatic interpretation with corpus-assisted evidence using AntConc to identify patterns of attention, inference, and empathy in the speech. Findings reveal that ostensive cues function as attentional scaffolds directing the audience’s cognitive focus, while inferential mechanisms co-construct moral legitimacy through shared reasoning. Empathy, manifested lexically and prosodically, emerges as a relevance amplifier that fuses affective alignment with inferential cooperation. Quantitative corpus results particularly the high frequency of moral and relational lexemes such as peace, justice, humanity, and together confirm the centrality of moral cognition in persuasive framing. The study extends Relevance Theory by proposing empathy as an epistemic variable mediating the affective–inferential continuum of meaning. It concludes that political persuasion, especially within Global South diplomacy, functions as a cognitive negotiation of shared moral relevance, where understanding and empathy become sources of communicative authority. This research thus contributes to the theoretical expansion of Relevance Theory, the methodological integration of corpus pragmatics, and the empirical understanding of moral cognition in global political communication.
Copyright (c) 2025 Arum Priadi, Medi Prasetyo (Author) https://creativecommons.org/licenses/by/4.0
Transforming Legal Values amid Modern and Traditional Social Dynamics A Socio-Legal Perspective
Rapid social changes in modern societies have far-reaching implications for the system of values, including those embedded in the legal order that once grew organically within traditional communities. This study aims to analyze the transformation of legal values within the interaction between modern and traditional societies through a socio-legal perspective. The socio-legal approach is considered relevant because it reveals the reciprocal relationship between law and social reality, explaining how legal norms are shaped and reinterpreted by social, economic, and cultural change. In the context of modernization and globalization, law has shifted from a communal, value-oriented foundation toward a more rational, formal, and individualistic system. Nevertheless, traditional values such as deliberation, mutual cooperation, social justice, and moral balance remain vital for maintaining social cohesion. In Indonesia, the coexistence of customary law, religious law, and state law illustrates the dynamic negotiation of values between the past and the present. This interaction shows that modernity does not eliminate tradition but rather demands continuous adaptation, reinterpretation, and integration of values. Thus, the transformation of legal values is not a process of substitution but a dialectic between continuity and change. The findings of this study are expected to contribute conceptually to the development of socio-legal studies in Indonesia and offer a critical reflection for policymakers in formulating an inclusive, contextual, and socially just legal system that meets the evolving needs of modern society.
Copyright (c) 2025 Fiqhan Qaulan Tsaqilan (Author) https://creativecommons.org/licenses/by/4.0
Potential Value of Ornamental Horticulture MSME Assets: A Financial Evaluation Approach
This study aims to assess the potential value of the ornamental plant sector through a financial evaluation approach, with a focus on micro, small, and medium enterprises (MSMEs) in Indonesia. The main objective of this study is to evaluate the financial feasibility of ornamental plant projects using key indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Benefit-Cost Ratio (BCR). This study uses a financial analysis method that utilises projected cash flow and operational cost data over a five-year period. The results show that the ornamental plant project has a positive NPV of IDR 196,798,211, an IRR of 59.4%, and a Payback Period of 1 year, 9 months, and 14 days. This analysis confirms that the ornamental plant project is financially feasible for investment, with a fast return on investment and a cost-benefit ratio that indicates high efficiency. In conclusion, this study makes an important contribution to the development of the ornamental plant sector, particularly in the context of MSMEs, and provides useful practical guidance for investment decision-makers in this industry.
Copyright (c) 2025 Rahmat Saleh (Author) https://creativecommons.org/licenses/by/4.0
Zakat and Community Empowerment: Synergizing Public Governance to Enhance Social Welfare
This study explores the strategic integration of zakat within the framework of public administration to enhance community empowerment and improve social welfare in Indonesia. Employing a descriptive qualitative methodology, the research analyzes scholarly literature and policy documents, including national regulations and institutional practices related to zakat governance. The findings highlight that when managed transparently and aligned with good governance principles, zakat functions as more than a religious obligation—it serves as a potent tool for social justice, economic empowerment, and poverty alleviation. Institutional actors such as BAZNAS and LAZISMU exemplify how zakat management can incorporate participatory, accountable, and effective administrative practices to support national welfare agendas. The discussion underscores the importance of policy integration, supportive regulatory environments, and multi-stakeholder collaboration to amplify the impact of zakat-based programs. This synergy between zakat and public governance offers a conceptual and practical model for developing a sustainable, values-based social welfare system. The study concludes by identifying the need for further research into cross-sector collaboration models and the institutionalization of zakat within broader social policy frameworks.
Copyright (c) 2025 Muhammad Fajrus Shodiq (Author) https://creativecommons.org/licenses/by/4.0
Inclusive Branding and Visual Communication for Disability-Led MSMEs: Strategies for Social Empowerment and Market Competitiveness
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in fostering economic inclusion, particularly for marginalized communities such as persons with disabilities. However, limited access to effective branding and visual communication strategies often hinders the competitiveness of disability-led or disability-inclusive MSMEs. This study aims to explore how strategic branding and visual communication can enhance the market competitiveness of products developed by disability communities under social empowerment programs. Employing a qualitative case study approach, data were collected through in-depth interviews, field observations, and visual documentation from selected MSMEs supported by social empowerment initiatives. The findings reveal that consistent visual identity, inclusive branding narratives, and audience-oriented packaging design significantly contribute to consumer trust and product differentiation in the market. Moreover, the collaboration between designers and community members proved essential in ensuring that the branding reflects both the values and capabilities of the disability community. This research highlights the transformative role of visual branding in economic empowerment and offers practical insights for inclusive design practices and policy formulation. The study contributes to the interdisciplinary discourse between design, social entrepreneurship, and disability inclusion by emphasizing the strategic integration of visual communication in community-based enterprises.
Copyright (c) 2025 Eka Anisa (Author) https://creativecommons.org/licenses/by/4.0
Religious Moderation as a Pillar of Social Peace: Its Impact on the Development of Inclusive Social Policies in Religiously Diverse Countries
Religious moderation plays a crucial role in strengthening inclusive social policies and fostering sustainable social peace, especially in countries with high religious diversity such as Indonesia, India, and Nigeria. These nations face challenges of social tension, religious discrimination, and interfaith conflicts, arising from religious and ethnic differences. Religious moderation, as a strategy, emphasizes values of tolerance, respect for diversity, and interfaith dialogue, which serves to mitigate extremism and create harmonious coexistence among various religious groups. This study utilizes a qualitative approach with case studies to examine the impact of religious moderation on the development of inclusive social policies in these diverse countries. Key findings suggest that religious moderation within social policies can reduce religious discrimination, promote equality, and strengthen social cohesion. However, challenges such as economic disparities, social tensions, and the rise of religious extremism still pose significant barriers to the effective implementation of these policies. The research provides recommendations for policymakers to integrate religious moderation more thoroughly into inclusive social policies, focusing on education, religious leader training, and interfaith cooperation as essential elements. By promoting moderate religious values and fostering mutual respect, countries can move toward a more inclusive, just, and peaceful society. The study highlights that consistent and comprehensive application of religious moderation can address the root causes of religious conflict and strengthen social integration in pluralistic societies
Copyright (c) 2025 Saipul Haq (Author) https://creativecommons.org/licenses/by/4.0
Reconstructing Teachers' Communication Styles in Teaching Generation Z: A Digital Pedagogy Perspective
The rapid advancement of digital technology has transformed the educational landscape, particularly in how teachers communicate with students belonging to Generation Z digital natives who demand interactive, personalized, and responsive learning environments. This study aims to examine how teachers reconstruct their communication styles to align with the learning characteristics and expectations of Generation Z students from the perspective of digital pedagogy. Employing a qualitative approach, this research uses classroom observations and in-depth interviews with high school teachers and students to explore the dynamics of teacher-student communication in digitally mediated classrooms. The findings reveal that effective communication with Generation Z requires a shift from traditional, directive styles toward more dialogic, empathetic, and technology-integrated interactions. Teachers who adopt multimodal communication strategies, facilitate two-way engagement, and demonstrate authenticity tend to foster higher levels of student motivation and participation. Additionally, the research highlights the importance of emotional presence and immediacy in maintaining attention and building trust with Generation Z learners. These insights underscore the necessity for educators to continuously adapt their communicative practices in response to evolving digital contexts. The study concludes that reconstructing communication styles is not merely a pedagogical adjustment but a strategic imperative to enhance educational relevance and effectiveness in the 21st-century classroom. The research contributes to the discourse on digital pedagogy by offering practical and theoretical implications for teacher training, classroom interaction design, and the broader transformation of educational communication in the digital age
Copyright (c) 2025 Fiqhan Qaulan Tsaqilan, Iman Sumarlan (Author) https://creativecommons.org/licenses/by/4.0
A Study of Panel Data Approach: Analysis of Minimum Wage and Poverty In Yogyakarta, Indonesia
In this study, the main focus is to see the relationship between the minimum wage and poverty in the Special Region of Yogyakarta. By adding independent variables, namely average years of schooling, economic growth, and open unemployment rate. The data used in this study is secondary data from the official website of the Yogyakarta Central Bureau of Statistics (BPS) from 5 districts / cities with a time span of 2013 to 2023. Data analysis in this study uses panel data analysis that combines time series and cross section data with a fixed effect model (FEM) approach processed with Stata14 static tools. The results showed that the minimum wage (LUMK) had a negative and significant effect on poverty (LPM) and the open unemployment rate (TPT) had a significant positive effect on poverty (LPM), while the average years of schooling (RRLS) and economic growth (PE) had no effect on poverty. However, simultaneously all independent variables have a significant effect on poverty in the Special Region of Yogyakarta.
Copyright (c) 2025 Rahmat Saleh, Rafie Nashiruddin, Dini Yuniarti (Author) https://creativecommons.org/licenses/by/4.0
Unspoken Influence: Presupposition, Implicature, and Hypnotic Ambiguity in Indonesian Political Interviews
This study analyzes forms of covert linguistic influence in Indonesian political interviews, focusing on three primary strategies: presupposition, conversational implicature, and hypnotic ambiguity. Political communication functions through explicit message content and implicit utterances subtly and systematically shaping public opinion. The research aims to uncover how suggestive politicians and interviewers employ strategies to frame meaning without making direct claims. The study adopts a qualitative discourse analysis approach grounded in cognitive pragmatics. Data were drawn from ten political interview transcripts broadcast on national television and digital platforms between 2019 and 2024. Analysis was conducted using the framework of Relevance Theory (Sperber & Wilson) and hypnotic language models (Erickson & NLP). Analytical tools such as AntConc were used to map the distribution of keywords and contextual usage of suggestive phrases. Findings indicate that presupposition emerged as the most dominant strategy (28.5%), followed by implicature (23.8%) and semantic ambiguity (15.7%). Additionally, hypno questioning (14.2%), embedded commands (10%), and vocal emphasis (7.6%) were identified as supplementary techniques that enhance suggestion at both affective and inferential levels. The study also reveals that strategy usage varies depending on the media platform, interview style, and the politician's background. Conceptually, this research extends the application of pragmatic theory to local political contexts and demonstrates that language is a latent tool of influence operating at both cognitive and emotional levels. The study contributes to political linguistics and offers a new analytical framework for examining implicit communication in public discourse. Practical implications include strengthening media literacy, promoting ethical political communication, and enhancing critical education regarding suggestive influence in digital democracy.
Copyright (c) 2025 Arum Priadi (Author) https://creativecommons.org/licenses/by/4.0